Physical Products

The value and profits in private label rights material is greater when you use them to create physical products.  You can modify the content and use it to create CDs and DVDs and printed books.  More people prefer audio and video products in addition to the instant downloads.  Creating audio is easy.  You just need a microphone and you can use Audacity, the free audio software to create your product using the modified private label rights material.
If you don’t want to record it yourself, you can hire someone else to do it.  Check out the forums for people that offer those services.  Ask them for a sample so you can hear how their voice sounds.   With audio, you can listen to the material at your leisure, even when you’re laying down with your eyes closed.

Or you can transfer the audio to your iPod or mp3 player and listen to it while you’re walking, driving or even when you’re flying.  The fact that audio is mobile makes audio products profitable.  You can’t do that with an e-book.

You can also use private label material to create video products.  There is a version of Camtasia, which is a very popular video software, that you can get for free and it comes with instructions on how to use it.  Video is becoming more and more popular nowadays.  With video, you can sit down and actually watch what is going on, as opposed to reading it from an e-book.

Some people learn better from looking at instructions from a video than they do an e-book, especially since the procedure is usually shown step-by-step.  That’s because they’re actually looking at the process and can follow along instead of reading it and not being able to picture what’s going on.  It’s also good for those who don’t catch on quickly.

They can replay the video over and over until it sticks in their brain.  A good idea for this type of media would be workshops and conferences that last for several hours and contain a lot of information.  You can also create videos to upload on YouTube to get traffic, but these wouldn’t be physical products.  Still, uploading them to get traffic to your site is a great idea.

In addition to that, videos created on DVD can be sold on E-Bay.  There are different kinds of videos offered on the auction site, such as how to build a doghouse, how to fix a flat tire and how to cook a turkey.  This is a popular one during the holidays.

You can also sell your CD products at places like Café Press and receive a percentage of the profits.  These types of physical products are very profitable and people will snatch them up in a heartbeat if it means they can learn more and get more value.

Home study courses are another medium that can be used for physical products.  You can have your modified private label rights material compiled in a binder with the pages laminated.  Or you can have a combination of a binder and CDs or DVDs as a package set.

Home study courses have a higher perceived value because you have a choice of either reading from the binder or listening and/or looking at the CDs/DVDs.  In addition to that, home study courses are very profitable, especially if you created them yourself using modified private label rights.

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Master Resell Rights - You can create or have created for you products (e-books, small reports, audio, video or software) made from private label rights and compile them into a bundle.  You
can offer this package to your mailing list with Master Resell Rights at a special price.  This is where you would get you upfront profit.

The subscribers that bought the bundle can then turn around and sell the bundles for profit. It’s important that the bundled products are related in one way or another.  For instance, if the bundle was about weight loss, then your e-books or reports should reflect that category.

These modified products created from private label rights would still have you as the author and would be branded as quality products.  Changing the title of the products is important in the branding process.

In addition to helping your subscribers make profits for themselves, you would also increase your mailing list.  If the interest is great, you can create volumes using private label rights content.  They could be labeled like “Weight Loss Strategies, Volume 1”, Weight Loss Strategies, Volume II and so on.

Creating packages like this can present your subscribers with an offer too hard to refuse and will provide plenty of value because the information is not rehashed; instead, you have products that people will want to purchase because of their unique content.  They would also value you as an expert and would be willing to buy more from you in the future.

Remember, when you modify these products, it’s advantageous to change the graphics and sales letters for more profits.  When you create the graphics for your product, use quality graphic software or negotiate with a professional designer.  The more professional your presentation is, the more chance you have of people buying.

The sales letter should adhere to your target market.  The way to get people to buy from you is to sell them on the benefits—what will it do for me?  How is this product going to help me with my problem?  How is this product convenient for me?  When you provide answers to those questions on your sales pages, you can have profits flowing in like water.  In addition to that, you can also include a link to sign up for your list, which can mean a larger list for you, and in turn, more profits.

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